FOR RELEASE: March 23, 2023 Malarkey Announces Changes to Impact Ratings, Wrap Design, and Brand Naming • Highlander® NEX® and Vista® shingles upgraded to Class 3 and 4 • Shingle wraps to now include Malarkey green brand color • Dropping NEX® suffix from Highlander® NEX® and Ecoasis® NEX® Portland, Oregon – Malarkey Roofing Products®, the leader in sustainable, performance roofing shingles and member of the Holcim Building Envelope, has 3 announcements: One, impact rating upgrades: Effective on installs from January 1, 2023, Highlander® NEX® and Vista® architectural shingles are officially classified UL 2218 Class 3 and 4 impact rated, respectively. Labeling and packaging are being updated. Two, wrap design change: As a rolling change, all shingle wraps are being redesigned to include the Malarkey green brand color. Wraps will also continue to include the color-coding system currently in place. This is only a wrap design change. Shingles with the old and new design CAN be color mixed. Three, dropping NEX® from brand names: As a rolling change, we are dropping the NEX® suffix from both the Highlander® NEX® and Ecoasis® NEX® brand names. Since this is only a name change, Highlander® shingles can be color-mixed with like-color Highlander® NEX® shingles. Likewise, Ecoasis® shingles can be color-mixed with like-color Ecoasis® NEX® shingles. Eileen Dutton, Vice President, Product: “We never stop innovating at Malarkey. Less than ten years ago, we launched Highlander® NEX® and Vista®, the industry’s first entry and mid-tier polymer modified shingles. Today’s news reinforces their Best in Class status in both of those product categories.” The company introduced Vista® in 2016, followed by Highlander® NEX® in 2018, to expand the polymer modified shingle offering to more customers. Today, all Malarkey shingles utilize the patented NEX® Polymer Modified (Rubberized) Asphalt. This technology combines virgin rubber polymers, and recycled rubber and plastic polymers, to strengthen and rubberize the asphalt core of the shingle. The result is a shingle that provides superior all-weather resilience and longer product life, all while reducing landfill waste. About Malarkey Roofing Products® Malarkey Roofing Products® is a wholly owned subsidiary of Holcim, a global leader in sustainable and innovative building solutions. Based in Portland, Oregon, Malarkey is a roofing manufacturer that provides performance-driven residential, commercial, and sustainable roofing. The company created the industry’s first roofing shingles with smog-reducing granules. Malarkey Roofing Products® also pioneered the use of NEX® polymer modified asphalt which utilizes upcycled plastic bags and tire rubber. For more information visit WWW.MALARKEYROOFING.COM.
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Press release PDF attached at the bottom.
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